Plaintiff attorneys are winning verdicts by turning trials into morality plays. They are leveraging Reptile Theory, inflated anchors, and emotionally charged storytelling to tap into juror fear, anger, and the desire to "make a difference." This session offers a tactical defense counterpunch. We’ll cover how and when to stipulate, how to anchor damages with value-based framing, and how to reshape the jury’s emotional journey using story, science, and strategy. The result: fewer runaway verdicts and stronger control over exposure.